Select Page

How to Develop a Content Strategy for Your Ministry

Content+Strategy // May 8, 2015 //

A digital ministry will encompass multiple aspects, including the website, blog and social media. The more lines of communication, the more ways that current and new members will be able to join in your church’s mission and experience a valuable sense of community. The key word here is “mission.” While your ministry may have a developed, intentional, and dignified mission within the walls of the church, you may need some adjusting in order to translate that mission into the digital realm.

What is a Content Calendar and How Do I Manage It?

Translating your ministry into a digital model will involve publishing website content, or material that communicates your church’s goals and mission. You need to set a calendar for when and what will be published, to guarantee that your content is unified and goal-oriented, rather than a haphazardly planned shot in the dark.

A good starting goal is to plan one month’s worth of content. It will prevent you from producing ten pieces of content in a week, and then nothing for three weeks. Your congregation needs regular reminders that you’re there. Otherwise, your website may go forgotten. Committing to consistent planning will help your church in the long-run, as well as prevent your investment of a website from becoming a waste.

Setting Content Priorities for Maximum Results

You also don’t want to produce content simply for the sake of producing content. You’re already familiar with priorities. You and your fellow church leaders each have designated priorities to make the most of your church community’s time. You want to spread the word of God and the passion you hold for it, and priorities make that happen. With each month’s planning, set goals for the content by making a content strategy. You already strategize inside the church. For example, your priority could be to gain new members to your church congregation, or to strengthen the current congregation’s relationships with the church. Whatever your strategy, translating it into your digital ministry allows these goals to take root.

Think your content marketing could use some help? Schedule a free consultation to start making your church website goals a reality.

About Rob Laughter

Rob is a Christian, a husband, and a father to two beautiful girls. Rob has 15 years' experience in website design and development, and spent six years as the CEO of Connective Insights, a digital marketing agency, before founding Churchly in 2015. You can follow Rob on Twitter at @roblaughter, and keep up with him in his personal blog,

mautic is open source marketing automation
Build a better church website

Build a better church website

Join our mailing list to receive tips, tricks, and inspiration to help you build a church website that you can be proud of.

You have Successfully Subscribed!